Blog

So you’ve worked out that video marketing is the key to push your business on to the next level whilst staying in line with changing demands of the digital user, but where on earth do you start? It’s useful to identify the types of videos you want to create, even how and where you’ll market…
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Using a food cost calculator is an easy way to understand how much your restaurant spends on food. This is important because restaurants typically have razor-thin profit margins, and not having a handle on your menu item costs can eat into this already slim percentage. It’s easy to create dishes and price them to allow…
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Keeping track of your spending and setting budgets can be a great way to save money. However, it can also be difficult. This is doubly so if you have to manually record purchases to keep track of your personal finances. The best budgeting apps make it easy to see where your money is going. Many…
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As a small business owner, you must have a handle on everything. Whether that be managing the finances of your company, recruiting staff or project management. Trying to manage all of these processes is especially challenging thanks to COVID-19 and the subsequent rise of remote working. This is why many small business owners rely on…
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We live in a mobile age where we use our phones more than our computers, and the range of activities that can be done on a mobile device is constantly growing. Whether you are looking for a convenient way for customers to: Reserve tables in your restaurant Book appointments at your beauty salon Secure a…
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Marketers are quick to recognize the opportunities presented by new consumer-facing products, resources, and technology. For them, whatever product they are currently promoting is always the right product, so they are always looking, instead, for ways in which to match it to the right consumer, in the right place, and at the right time. From…
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Attracting customers to your restaurant can be a challenge. Even venues with the best food or the cheapest prices struggle to fill all their tables on a wet and cold Tuesday evening. This article is designed to help. It is filled with ideas restaurants can use to attract more customers. The ideas are affordable, and…
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If you are looking to write a coffee shop business plan, you have come to the right place. A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a…
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Statista reports that Google Play Store alone currently lists more than 2100 000 apps. As an app developer, you may think creating the app is the hard part. However, it’s actually the marketing that is the hardest and most time-consuming aspect of getting app store downloads. This guide provides 50 proven tactics on how to…
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