Blog

With all businesses, there’s a constant battle to get customers to your website, through your doors, or otherwise into your sales funnel. That alone seems like a full-time job. But there’s an important factor here; to make your business sustainable you need to nurture a solid base of loyal customers who won’t just return to…
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Content in any shape or form is key for portraying your elements such as your business message, goals, offers, services and products to potential customers, so getting this right is a vital element in the journey to success. Copywriting is though an art, and one that can be difficult to grasp. Ensuring the content you…
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Alright, so you’re fully on board with the web app revolution. That’s great. But considering this is new ground to tread, we’re all a little short on guides and guidelines to follow when we’re designing one. But rather than thinking of that like a problem… Think of it as an opportunity. We can reshape the…
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If you ask parents to list the number one thing they worry about when returning to work, chances are that they will say childcare. Not only can it be a costly experience for many parents, but the thought of leaving their child alone with someone who they don’t know too well is likely to raise…
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Technology is developing every day from online shops to virtual reality headsets, therefore, finding ways to help increase footfall in your workplace has never been so important. Regardless of whether your business is a shop, hotel or a place of historic interest and natural beauty, increasing the footfall is going to be essential to its…
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At AppInstitute, we pride ourselves on having a platform that allows all types of businesses and people make their app idea a reality. Whether you have an existing business that could benefit from a mobile-first solution or a brand new app-based business idea. In this Case Study – we spoke to Linda Hodgson, the founder…
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Black Friday has become associated in the popular imagination with queues of desperate shoppers busting down the doors to their local megastore to (almost literally) grab the latest discounts. The ensuing Cyber Monday is a nod to the reality that online shopping, whether by mobile devices or laptops and desktops, is a huge trend. But…
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Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss since we’re no longer just split testing websites, but also online ads, and apps – well, just about anything digital. But chances are you didn’t really pay much attention, which…
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Having an easily accessible digital presence within the area your local business is based is now more important than ever. We are living in a digital world so if you don’t have a website, you could be missing out on a significant amount of potential revenue. There are many ways of creating a digital plan…
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Having a small business is exciting; you’re your own boss and the primary decision maker. To that end, having a small business is exciting, but it’s also time consuming and tough. Since you’re the primary decision maker, your business’s success rests on your shoulders—and that’s a lot of pressure. The best way to make sure…
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