Blog

When you are looking for ways to push your business to a digital audience, the question of how you will do this will undoubtedly be at the forefront of your thinking. There are a number of different options available, from the tried and trusted website – to the new and innovative app, but which should you…
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In many ways, marketing is an art. Finding that special combination of factors that not only cuts through the clutter to reach out to your audience, but also entices them in, and wins their loyalty, is something that is hard to distil into theory. It’s like how a book on how to play the guitar…
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It’s no secret that digital marketing has become a massive industry over the past decade or so. When it comes to the hospitality industry, and hotel marketing, this is particularly true. As more travelers make buying decisions online and brands like Airbnb receive 88 million visits a year, it’s become more important than ever before for…
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In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
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Today, we pretty much all use at least one mobile app a day. Whether it’s checking your bank account, placing a bet on the latest round of football fixtures, shopping for an outfit for your next night on the town or looking for directions to a restaurant, there’s an app for all of the above…
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Mobile technologies have become an integral part of fundraising for nonprofits of all sizes—and for good reason! How many times a day on average do you check your phone? Nonprofits can benefit greatly from the fact that practically everything we do on mobile devices involves engaging with content on the internet. By optimizing your web…
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Human beings are inherently social; they need to converse with each other, share thoughts and convey their feelings to survive. In the good old days, when conversations could only happen face to face, there were some innate inconveniences to it. Then when MSN messenger came along with its emojis, it was no less than a…
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As a law firm marketing might represent a new challenge. In the past, professional services were often exempt from marketing strategies. However, as the world has changed, competition has increased and globalization has introduced the need for legal firms to develop excellent marketing strategies. Customers have higher expectations. Advances in technology mean many people are…
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So you’ve got your website, you’ve developed and implemented your fantastic digital marketing plans through a combination of features such as link building, content production, social media and much more, but now you need to assess how well everything is doing. For most, the first port of call will be Google Analytics, and with its…
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Keeping track on how well your website is performing is essential to the ongoing success of your online presence. By knowing how many people are visiting your website month on month, the channels most visitors are using to get there and what is causing them to leave your site can be the difference between success…
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