In 2013, an investment banker was delivered a pizza by his former employee, Will Shu. Shu had not, in fact, had his career seriously derail at some point. Instead, in a years time, he was about to found Deliveroo, now the UK’s largest delivery service. Shu had actually been doing research about his potential customers…
Read More
In many ways, marketing is an art. Finding that special combination of factors that not only cuts through the clutter to reach out to your audience, but also entices them in, and wins their loyalty, is something that is hard to distil into theory. It’s like how a book on how to play the guitar…
Read More
In the world of marketing, the tone of your company’s brand voice can be a game-changing differentiator. Why do you need a brand voice? For starters, the tone and feel of your brand are how your company communicates to your audience, gives your customers a touchstone to recognize your brand, and ultimately helps determine who…
Read More
As a business owner or marketing professional working on behalf of a business, your aim is to get in front of as many eyes as possible and achieve those all important sales. If you have been considering the different online avenues available, you may well have come across the term ‘display marketing’, which is another…
Read More
Have you heard of growth hacking but aren’t entirely sure what it means? Well hopefully after reading this post you’ll have a better understanding as well as knowing some of the key skills that every growth hacker needs to master to achieve success. First and foremost though, what exactly is a growth hacker? To put…
Read More
There’s no denying the fact that health and fitness is a crowded market. There are gyms all over the place, and they all offer, at their core, the same thing: a place to get fit. With that in mind, it’s no wonder so many gyms employ the efforts of pro-marketers to drive new business, and…
Read More
31 percent of marketers believe that hosting events is the most effective marketing approach over email marketing, content marketing, and digital advertising. This is one of the reasons why marketing teams propose launch events to spread the word out about new apps. However, it often takes months of planning and thousands of dollars in expenses…
Read More
Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
Read More
Your eyes are not deceiving you; even though you are probably still busy wrapping up your Christmas marketing post-mortem, you should already be finalising and implementing your Valentine’s Day marketing. And while there is seldom a shortage of naysayers complaining as we approach Valentine’s Day, the event is still valuable to businesses of all sizes….
Read More
The General Data Protection Regulation was first proposed in 2012, and what followed was four years of discussions, debates, and amendments, with the regulation finally adopted by the European Parliament in 2016. Countries, companies, and organisations were given two years to comply, with the regulation being enforced from 25 May 2018. What originally seemed like…
Read More