Startups and established businesses use effective marketing strategies to build their prospect list and convert them into sales. One way to do this is through outbound telemarketing, a technique that enables you to reach out to customers and leads to sell, upsell, communicate, gather feedback, and so on. No matter what your business goals are,…
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Effective communication is the backbone of any successful customer service strategy. With the rise of digital channels, customers expect a variety of choices for reaching out to companies for support or information. However, with so many channels to choose from, it can be difficult for businesses to know which ones to prioritize and how to…
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Source It is no longer news that 45% of businesses fail in the first five years. One of the top factors for this failure is finances. Funding is critical to the success of any business and any business found wanting in this area is on the verge of collapse. Is your business on the verge…
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How to Use Trending Hashtags for Better Marketing on Instagram It takes a genius to invent the hashtag as a perfect means to categorise content in social media. It takes a super-patient person to use this blessing to the full because searching good hashtags for Instagram posts is a lot of work. Another way to…
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Every business needs a strong customer service team. They’re the face of your company, and will be the first touchpoint people come to if they ever have a question, concern, or complaint to make. So, not only do you need to ensure that you hire the right people for this job, but you also have…
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Ever since mobile apps were first introduced, the market for them has grown and blossomed year after year. That all changed in 2022, when people spent less on mobile software than they had over the previous 12 months. The contraction of the app economy set alarm bells ringing, but is it all doom and gloom,…
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Food labels are easily one of the most critical aspects of the produce industry. Whether you sell fresh peaches, microwave meals, or smoothies, food labels must tell a story encompassing everything from ingredients to storage instructions. Why You Need Food Labels Here are several important reasons for needing food labels, some of which are for…
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By integrating the right imagery into your business’s web design, you can convey important information and elicit emotions that nudge your visitors toward converting. The result? More sales, and a bigger bottom line. In this article, we’ll discuss actionable tips you can start using right away to turn your website into a sales machine through…
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Humans love storytelling. While you may not think this has much to do with your business’s website, the truth is that your website copy can tap into this very human reality and convert more of your visitors into paying customers. By failing to spend the time and effort necessary to craft effective website copy, you…
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Many components of your web design contribute to the overall user experience and push prospects through your sales funnel, but few are quite as important as your calls to action. A call to action is an instruction — often placed on a button — that nudges users to take an action you desire. For example,…
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