There’s no denying the fact that health and fitness is a crowded market. There are gyms all over the place, and they all offer, at their core, the same thing: a place to get fit. With that in mind, it’s no wonder so many gyms employ the efforts of pro-marketers to drive new business, and…
Read More
Barbershops have been undergoing somewhat of a revival over the past few years – and with all the new ones constantly popping up, it’s more important than ever to stand out from the crowd. Not only does having your own barbershop app help set you aside from competitors – but features like customer loyalty schemes,…
Read More
It’s tough to market your business as an optician. In your industry, you’re up against some big guns- we won’t name names- and it can be tough to be heard through the noise. But it’s not impossible. In fact, with the right marketing tools, you could take on the big boys and carve out a…
Read More
The rise of social media is difficult to ignore in today’s society, and whilst you might have a personal profile to connect with friends from your school days, there’s also now the potential for it to benefit your business too. With millions of users on Facebook, Twitter, LinkedIn, Instagram and many more, there’s a whole…
Read More
Ah Google, the Holy Grail of search engines. Getting on Google is high on the list of priorities for many business owners. For good reason – a 2017 study by Ignite Visibility found that over 20% of clicks through to a webpage goes to the page ranked first by the search engine, with 13.3% for…
Read More
With 330m active users and more than 500m Tweets sent every day, Twitter can be a great asset to any small business looking to get their message out there. The question is, how can you stand out in such a crowded marketplace? How can you avoid wasting precious time and money on advertising that might…
Read More
As creators, we put so much time and effort into each piece of content we produce that we should always be looking for ways to get the most out existing content. To an extent, this can be done by tactics such as reposting on social media, paid promotion and so on. But in this article,…
Read More
As a bricks-and-mortar retailer, you might want to rely on the old maxim: ‘build it, and they will come’. Well, you’re welcome to limit your reach to new customers and your hold over existing ones if you like- although we don’t see why you would! For the rest of us, we can seek to build…
Read More
We love to see passionate, dedicated entrepreneurs using our app builder to grow their businesses. That’s exactly why we decided that we had to speak to Toby Harris – founder of LETS GOLF – a former customer from Appsme. We spoke to Toby about his transition from Appsme to AppInstitute and how creating his own app…
Read More
Most takeaways limit themselves to basic marketing techniques: big bright signs in the shop front, and maybe the occasional direct marketing campaign. But there are so many more marketing techniques that you could take advantage of! So if you run a takeaway, and you need help thinking of some fresh marketing tips, you’re in the…
Read More