Blog

Truly understanding your app’s niche is the first step to dominating that niche. But the task can be a little daunting. There are so many things to consider. Where should you start? In this post, I’ll share a guide that will show you how to do a complete analysis of your niche. Some app publishers…
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With the rapid adoption of mobile devices, businesses are getting more and more opportunities that will ultimately change how their products or services are delivered and accessed in the upcoming years. Consequently, small businesses and startups are realizing the advantages of going mobile and coming up the amazing mobile apps. But, not every app gets…
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When you’re working on marketing, it’s vital to get a second opinion. And a third opinion. Maybe a fourth, too. The point is – you should listen to other people, within and outside of your industry, to make sure you’re covering all bases in your strategy. Especially when it comes to small businesses, it can…
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AppInstitute is delighted to announce a new collaboration with the Santander UK Breakthrough programme to help support small businesses leverage the power of mobile marketing. AppInstitute provides a simple way for small businesses to create, publish and manage their own iPhone and Android app using their DIY app builder platform, making entering the app market…
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Hey, you. Yes, you with the lousy screenshots for your app store listing. It’s time to up your game, and I’m pretty sure you agree. How can I be so sure? Because you’re reading this post called “App Store Screenshot Guide: Creating Better App Store Screenshots” So, call it a hunch. In any case, the…
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This story will only be available for 24-hours. Or it would be if it appeared as a Story on Snap Inc.’s iconic Snapchat app. Unless deleted by you, other social networks keep everything you post, but with Snapchat, there is no history. Everything is temporary: opened Snaps disappear within seconds, Stories are only available for…
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Juggling with appointments, sales, marketing, customer service while managing a business can turn into a real headache. A modern, cloud-based booking system could help you to save a lot of time. Here are 5 advantages of using online appointment booking software. Gain Efficiency Tired of spending most of your time on the phone to manage your…
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The number of valid reasons small businesses can offer up for not having a mobile app decreases each year. And if it is fear or apathy that are holding you back, you should ask yourself what fear and apathy have done for your business so far. By now, you should be quite familiar with many…
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To make an app successful there are various disciplines to master: the general art of marketing, for example, consisting of ASO, PR and paid advertising. But today I’m here to discuss the importance of an almost ancient tradition known as email marketing. Some people believe this marketing form disappeared slightly after the Cretaceous period (made…
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The use of app store keywords is a vital component in the successful promotion of your app, making it discoverable to users who aren’t aware of your business, or that your business has its own mobile app. Apple provides a dedicated field for adding keywords to your app store listing, while Google pulls keywords from…
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